New campaigns-Air Nova gets latest project rolling

Cinematographer Henry Less donned roller blades to shoot the latest campaign for Air Nova, Atlantic Canada's largest airline, based on the airline's theme, 'The Choice of Frequent Flyers.'Less and the creative team from Target Marketing & Communications of St. John's Nfld....

Cinematographer Henry Less donned roller blades to shoot the latest campaign for Air Nova, Atlantic Canada’s largest airline, based on the airline’s theme, ‘The Choice of Frequent Flyers.’

Less and the creative team from Target Marketing & Communications of St. John’s Nfld. toured the region’s airports filming spontaneous testimonials of Air Nova passengers.

Putting the cameraman on rollerblades not only proved to be cost-effective, but also contributed to the fast pace of spots and, by catching the passengers off guard, to the spontaneity of the responses.

Passengers interviewed included prominent business travellers, community leaders and entertainers Rawlin’s Cross, John Gracie and the Irish Descendants.

Twenty 15-second commercials combining black-and-white and color images were filmed in eight days and are now on air.

The same images are also being used in the newspaper portion of the campaign.

tv commercials for Air Nova are tagged with a jingle, and many of those interviewed are featured singing the jingle.

Air Nova is an Air Canada connector airline based in Halifax.

It flies to all major Atlantic Canada airports, Montreal, Quebec City, Ottawa and Newark , n.j.

PSA campaign from Y&R

covenant House Toronto is looking for public attention and support with a hard-hitting campaign that illustrates its theme, ‘Life on the street is no life.’

Three posters have been created by Young & Rubicam depicting the reality of life on the street for homeless young people, and will be seen on Toronto area transit shelters, mall posters and theatre posters this month in space donated by Mediacom and Outdoor Urban TransAd.

One poster has the headline, ‘To a street kid, it’s a slumber party,’ over a photo of a young woman sleeping in an alley.

A second shows an overflowing garbage can with the line, ‘To a street kid, it’s a fast-food chain.’

All ask for support for Covenant House, which offers shelter, health care, food, clothing and other support to homeless and runaway youth between the ages of 16 and 21.

Creative credits go to John Finn, y&r art director, and copywriter Tim Thompson.