InfoNet inks deal

Toronto's infoNet Media has signed exclusive agreements with Big V and Pharma Plus drugstores to provide all on-shelf advertising and consumer promotional activity.According to Matey Nedkov, president of infoNet Media, these two new deals add almost 250 locations to the company's...

Toronto’s infoNet Media has signed exclusive agreements with Big V and Pharma Plus drugstores to provide all on-shelf advertising and consumer promotional activity.

According to Matey Nedkov, president of infoNet Media, these two new deals add almost 250 locations to the company’s Ontario Drug Network, which includes such chains as Guardian, ida, Maxi Drug and Shoppers Drug Mart.

Nedkov says this means infoShelf now provides marketers with access to retailers accounting for 70% of Ontario’s $4.2-billion drug market. DC