In brief

Kahlua sponsorshipCorby Distillery's Kahlua liqueur, under its Kahlua Rocks program, will be one of the sponsors of Celine Dion's 1994 Colour of My Love Canadian Tour.Stratcom International, a Montreal-based marketing communications consulting firm, has arranged the sponsorship and its accompanying support,...

Kahlua sponsorship

Corby Distillery’s Kahlua liqueur, under its Kahlua Rocks program, will be one of the sponsors of Celine Dion’s 1994 Colour of My Love Canadian Tour.

Stratcom International, a Montreal-based marketing communications consulting firm, has arranged the sponsorship and its accompanying support, including magazine and outdoor advertising, Celine Dion theme nights at licensed establishments and an in-store offer of Dion’s single The Power of Love as an on-pack premium.

Procter & Gamble and American Express are also sponsors for the 30-concert tour.