`Penis’ ad sparks controversy

An ad in the spring edition of the Liquor Control Board of Ontario's quarterly magazine, Food and Drink, has provoked a flood of calls from curious, and sometimes angry, consumers.The ad, for Donini wine, featues a photo of a wine bottle...

An ad in the spring edition of the Liquor Control Board of Ontario’s quarterly magazine, Food and Drink, has provoked a flood of calls from curious, and sometimes angry, consumers.

The ad, for Donini wine, featues a photo of a wine bottle on which appears to be imposed the image of a penis.

A staffer at the board acknowledges the apparent penis image superimposed on a bottle of wine looks ‘rather realistic,’ but notes experience suggests it is nothing more than a shadow or reflection caused during the production process.

As for who supplied the ad to the lcbo, it’s a mystery.

Bill Samotie, with W.T. Samotie & Associates in Toronto, Donini’s sometime advertising and promotions house, is emphatic his firm did not send along the ad and has not submitted anything to the board on Donini’s behalf for quite a while. DC