Letters: Refreshing diversion

maybe it's just me, but I had a hard time understanding Barry Base's criticism of recent rsp ads on television in the March 21 issue ('New excitement of RSP advertising.')As the writer/art director of the Trimark Mutual Funds 'You Can't Always...

maybe it’s just me, but I had a hard time understanding Barry Base’s criticism of recent rsp ads on television in the March 21 issue (‘New excitement of RSP advertising.’)

As the writer/art director of the Trimark Mutual Funds ‘You Can’t Always Get What You Want (but if you try some time, you get what you need)’, I feel qualified to report how far wrong Mr. Base was in his assumption that viewers ‘won’t listen hard to the lyrics and…think they’ll get…all those castles.’

Viewers and customers found the irony of those tongue-in-cheek subtitles, pictures and music track a refreshing diversion.

Despite the efforts of a good many men and women in our business, there is more than enough cynicism and arrogance.

What we need more of is wit.

Richard Clewes

Clewes & Company Advertising

Toronto