Coke makes jingle part of Jays games

Coca-Cola is making its 'Always Coca-Cola' jingle a permanent part of all the Toronto Blue Jays' home games.At the bottom of each home game sixth inning, fans will be encouraged to sing along with the jingle as it is broadcast over...

Coca-Cola is making its ‘Always Coca-Cola’ jingle a permanent part of all the Toronto Blue Jays’ home games.

At the bottom of each home game sixth inning, fans will be encouraged to sing along with the jingle as it is broadcast over the SkyDome’s huge Jumbotron screen.

Last year, four versions of the jingle were created and played during regular season play, American League playoffs, the World Series, and to congratulate the team at the end of the final game.

The 1994 SkyDome version was written by McCann-Erickson Advertising, Toronto, produced by Rosnick-MacKinnon, and performed by Toronto artist Glen Lewis.