Launch for Javex cleaner

Colgate-Palmolive launched Javex Multi-Surface Cleaner last month with a 30-second tv commercial using heat-sensitive graphics.Computer-enhanced graphics show a blue screen with phosphorus orange germs as Javex Multi-Surface Cleaner 'cuts through dirt and kills germs ordinary cleaners can leave behind.'The spot ends...

Colgate-Palmolive launched Javex Multi-Surface Cleaner last month with a 30-second tv commercial using heat-sensitive graphics.

Computer-enhanced graphics show a blue screen with phosphorus orange germs as Javex Multi-Surface Cleaner ‘cuts through dirt and kills germs ordinary cleaners can leave behind.’

The spot ends with the tagline, ’100% germ-free clean.’

Advertising comes from FCB Canada, with credits to Mario Amaral, art director; Steven Peterson, writer; Melanie Allen, producer; David McNally, director; and Peter MacAuley of Daily Post, editor.