Motorola device monitors Jays games

If you love the Toronto Blue Jays, but are trapped in a boring seminar, say, and cannot turn on a radio or tv, Motorola has just the ticket.Motorola SportsTrax is the first wireless sports information monitor on the continent, a pocket...

If you love the Toronto Blue Jays, but are trapped in a boring seminar, say, and cannot turn on a radio or tv, Motorola has just the ticket.

Motorola SportsTrax is the first wireless sports information monitor on the continent, a pocket pager-size device that will allow fans to follow most aspects of any Blue Jays game at home or on the road.

Paul Markle, director of marketing for the Blue Jays, says the monitor is an extension of the club’s marketing program, likening it to a brand introduction.

Markle says all enterprises like to bring out new items from time to time to show they are leaders, adding the club will make a small amount on each unit sold.

Should sell all

Mike Marrs, business manager for Motorola’s Derivative Technologies Division in Boynton Beach, Fla., says he expects to sell all 50,000 of the monitors Motorola has built.

Marrs says each device costs $149 and is the fan’s to keep.

He says Sports Trax will likely provide about three years’ service before advances in technology render it obsolete.

Kevin Brady, vice-president and group account director at SportsTrax’s agency, Anderson Advertising in Toronto, says the monitor provides such information as the score, the inning, the team at bat, rain delays, and more on its screen.

Brady says if the monitor’s sound is turned on, simulated game sounds such as the oohing and aahing over home runs and dropped fly balls can be heard.

A test

Marrs says the Blue Jays SportsTrax project is essentially a test, and if it is successful here, the product will be rolled out to the rest of baseball’s major league teams.

He says the Blue Jays were chosen for the project because the club represents the biggest market in all baseball with fans from coast to coast including Montreal, home of the National League’s Expos.

He says the Toronto club is also a ‘class act’ and winning back-to-back World Series championships is the icing on the cake.

According to Marrs, SportsTrax will be carried over the Cantel radio network, with the information carried just two or three minutes behind actual play.

Brady says consumers can buy the device at Blue Jays souvenir stores or order it using toll-free numbers, adding, the numbers appear on a 60-second spot on tsn, and on the ntn cable shopping service.

Brady says there has also been a direct mail campaign directed at Blue Jays ticket subscribers, and adds newspaper ads for the monitor are imminent.