Palmer Jarvis Communications is celebrating its 25th anniversary hot on the heels of announcing the formation of a new media division.

Vancouver-based pj restructured its media department last month and set up a separate entity called Kaizen Media Services.

Kaizen is headed by Catherine Simpson as president, and managed by Michelle Gurney in Vancouver; Kathy Shapka, Edmonton; Jay Tomlinson, Regina, and Carolin Taubensee, Winnipeg.

Karen Wiltshire, Smita Patel, Susan Parker and Fiona Rigby will manage specialized divisions within the company.

In addition to the advertising agency and new media service, the Palmer Jarvis group of companies also includes PJS Communications, public relations; Imagination Youth Marketing, and Karacters, graphic design service.