Consumers Gas Unites

Consumers Gas has moved its $4-million advertising assignment to United Business Communications after the absorption of its previous agency, Foster Advertising, by McCann Toronto.The direct marketing assignment stays with Coburn Direct.As well, Consumers has restructured, bringing all communications functions under one...

Consumers Gas has moved its $4-million advertising assignment to United Business Communications after the absorption of its previous agency, Foster Advertising, by McCann Toronto.

The direct marketing assignment stays with Coburn Direct.

As well, Consumers has restructured, bringing all communications functions under one roof as marketing communications, including marketing and advertising, marketing research, employee relations and public affairs.

There will be no staff cuts, although some job duties will change.

Marketing of Montreal to handle its French-language advertising.

The English-language assignment is handled in-house.

Spectrum is a subsidiary of Sun Life Assurance.