For the record: Canada Post tourism pamphlet

Canada Post has gone international with Canada Mail, a 24-page, full-color magazine-size booklet delivering tourism information to 100,000 selected consumers in Japan.The booklet, printed in Japanese, has the goal of motivating its readers to take their holidays in Canada.The new booklet...

Canada Post has gone international with Canada Mail, a 24-page, full-color magazine-size booklet delivering tourism information to 100,000 selected consumers in Japan.

The booklet, printed in Japanese, has the goal of motivating its readers to take their holidays in Canada.

The new booklet is the first of a series of what Canada Post is calling ‘event media’ projects to promote tourism by direct mail. All the Canada Post booklets will be called Canada Mail. Next up for publication is a booklet for the Canadian ski industry and due out this fall.

The Japanese project is a joint venture of Canada Post and its partners, Industry Canada and the provincial tourism ministries of b.c., Alberta and Ontario.

Canada Mail has sections focussing on a province or region and anchored by illustrated ‘advertorial.’ Advertising for key Canadian tourism industry suppliers, Japanese tour wholesalers and selected mail order products complete the sections.

All Canada Mail booklets are printed in Canada and published by Japan Advertising in Vancouver. The booklets are also mailed from this country.