For the record: ADT locks in MMBD

Toronto-based ADT Canada has awarded its $1.5-million national consumer division account to Miller Myers Bruce DallaCosta after a review of four agencies.The security systems company chose the Toronto agency to help it respond to the industry's growth market - monitored home...

Toronto-based ADT Canada has awarded its $1.5-million national consumer division account to Miller Myers Bruce DallaCosta after a review of four agencies.

The security systems company chose the Toronto agency to help it respond to the industry’s growth market – monitored home security systems.

The first campaign, consisting of radio and newspaper, launched last week and focussed on adt’s 120th anniversary with a $120-off promotional offer.