For the record: PMB head to start own firm

John Chaplin officially leaves PMB Print Measurement Bureau at the end of August.Chaplin, president of the organization for the past 16 years, recently resigned the post and plans to start his own consulting business.He says the firm's clients will be agencies,...

John Chaplin officially leaves PMB Print Measurement Bureau at the end of August.

Chaplin, president of the organization for the past 16 years, recently resigned the post and plans to start his own consulting business.

He says the firm’s clients will be agencies, advertisers and media looking to address issues and opportunities emerging from the information highway such as interactivity and multimedia.