At press time

Hostess Frito-Lay has consolidated its Canadian ad account with BBDO Canada.The move translates into a major loss for Young & Rubicam, which has handled a number of Hostess' brands since 1989.It is understood Hostess' parent, Frito-Lay of Plano, Tex., which uses...

Hostess Frito-Lay has consolidated its Canadian ad account with BBDO Canada.

The move translates into a major loss for Young & Rubicam, which has handled a number of Hostess’ brands since 1989.

It is understood Hostess’ parent, Frito-Lay of Plano, Tex., which uses bbdo in the u.s., called for the consolidation.

bbdo already handles Mississauga, Ont.-based Hostess’ media account.

Hostess’ brands include Hostess, Ruffles and Doritos.