Drug Channel Network expands

The recent contracts signed with Quebec-based drugstores Pharma Prix and Cumberland, and the expansion of existing banners, means infoNet Media's Drug Channel Network is available in more than 1,600 drugstores and food stores with pharmacies.InfoNet says the Drug Channel now provides...

The recent contracts signed with Quebec-based drugstores Pharma Prix and Cumberland, and the expansion of existing banners, means infoNet Media’s Drug Channel Network is available in more than 1,600 drugstores and food stores with pharmacies.

InfoNet says the Drug Channel now provides marketers with complete on-shelf access to stores representing the equivalent of almost 19 million shoppers a week.

Current infoNet Drug Channel clients include Procter & Gamble, S.C. Johnson, Ciba Giegy, Colgate-Palmolive, Church & Dwight, Warner Lambert, and more.