For the record: SMW takes Quest Vitamins

Quest Vitamins, a division of Boehringer Ingelheim Canada, of Burlington, Ont., has chosen SMW Advertising of Toronto to launch a line of products in 1995.Quest looked at six agencies in its search for a full-service agency experienced in consumer and professional...

Quest Vitamins, a division of Boehringer Ingelheim Canada, of Burlington, Ont., has chosen SMW Advertising of Toronto to launch a line of products in 1995.

Quest looked at six agencies in its search for a full-service agency experienced in consumer and professional healthcare marketing.

Ken Stallman, smw senior vice-president, director of healthcare, says the job will start with the reformulation, repackaging, and, perhaps, renaming of the Quest line of vitamins which are distributed through health food stores.

The new vitamin products will be for drugstore distribution.

Palmer Jarvis Advertising of Vancouver handles advertising for Quest’s health food store products.