While other agencies are merging and becoming part of multinational networks, Harrod & Mirlin has bucked the trend and become a wholly-owned Canadian company
The Toronto agency has completed, in principle, its buyback from New York-based Interpublic Group and is operating autonomously.
An official announcment has been delayed pending approval of all parties involved.
Harrod & Mirlin was established in 1987 with backing from Interpublic and reported back through McCann-Erickson.
Agency principals are Ian Mirlin, president, and Brian Harrod, executive vice-president and creative director.
Harrod & Mirlin has quickly adapted to its new-found Canadian-owned status by making it to the short-list of the Ontario Ministry of Health search for an agency to introduce the new Ontario Health Insurance Plan photo-identification card.
The agency also recently won new business from Toronto-based Best Foods Canada, the assignment for Knorr brand soups and pasta sauces.
Interpublic is the parent of Lowe SMS, McCann-Erickson and MacLaren:Lintas.
