Package Designer Of The Year: The Judges: Brad Clemes

Brad Clemes is group category manager, consumer marketing at Toronto-based Coca-Cola, where he is responsible for all cola beverages.Clemes has been working in the consumer marketing field for more than 10 years.He has held various sales and marketing positions at Frito-Lay,...

Brad Clemes is group category manager, consumer marketing at Toronto-based Coca-Cola, where he is responsible for all cola beverages.

Clemes has been working in the consumer marketing field for more than 10 years.

He has held various sales and marketing positions at Frito-Lay, Interbake Foods and Coca-Cola, all of Toronto.

Favorite packages by category:

1. Food and beverage: Labatt Ice Beer for Labatt Breweries of Canada by Shikatani Lacroix Design.

2. Cosmetic and drug: Nu-Medicine for Nu-Life by Flight Path Design & Communication.

3. Household goods: Black’s Memories for Black Photo by Spencer Francey Peters.

General impression

‘All the designs are very strong graphically and exhibit an excellent understanding of the importance that the point-of-sale and packaging play in the consumer’s decision-making process.

‘The strongest designs are those that fully integrate a broader total consumer strategy.’