Package Designer Of The Year: The Judges: Barbara J. Taylor

Barbara Taylor is vice-president of marketing at Mississauga, Ont.-based Maybelline/Yardley Canada.Taylor joined the company in January 1993 after an extensive career in the advertising agency business.She worked for various agencies, such as Leo Burnett and Foote Cone & Belding, and counted...

Barbara Taylor is vice-president of marketing at Mississauga, Ont.-based Maybelline/Yardley Canada.

Taylor joined the company in January 1993 after an extensive career in the advertising agency business.

She worked for various agencies, such as Leo Burnett and Foote Cone & Belding, and counted among her clients Procter & Gamble, Tambrands, S.C. Johnson and Richardson Vicks.

Immediately before joining Maybelline, Taylor was a vice-president, group account director at ad agency MacLaren: Lintas, at which Maybelline was one of her accounts.

Favorite packages by category:

1. Food and beverage: Australia’s Choice Cola for K mart Australia by The Watt Design Group.

2. Cosmetic and drug: Foam Bath for Pharma Plus Drugmarts by Russell Design.

3. Household goods: Purina Cat Chow for Ralston Purina Canada by Flight Path Design & Communication.

General impression:

‘The best designs were sparse, single-minded and very clearly articulated the brands’ positioning.’