Package Designer Of The Year: The Judges: Mary Catherine Sanchioni

Mary Catherine Sanchioni is business development manager at Richmond Hill, Ont.-based Binney & Smith (Canada), the makers of Crayola brand products.Coming from a background in direct marketing, Sanchioni joined Binney & Smith in 1990 to work on the Crayola and Silly...

Mary Catherine Sanchioni is business development manager at Richmond Hill, Ont.-based Binney & Smith (Canada), the makers of Crayola brand products.

Coming from a background in direct marketing, Sanchioni joined Binney & Smith in 1990 to work on the Crayola and Silly Putty brands.

Sanchioni’s primary focus is on the company’s line of toys and activities, developing new product concepts and market opportunities.

Favorite packages by category:

1. Food and beverage: Enlighten salad dressings for Safeway by The Watt Design Group.

2. Cosmetic and drug: Nu-Medicine for Nu-Life by Flight Path Design & Communication.

3. Household goods: Shower Massage for Teledyne Water Pik Canada by The M2000 Group.

General impression:

‘I find it very encouraging to see designers and marketers simplifying their approach. I’m seeing uncluttered communication and visuals that really deliver.

‘It’s enhanced brand equity that every box, jar and wrapper is after. I think with these approaches, Jelly Tots, Safeway Select and Pillsbury Pie Crusts have it in spades.’