An ‘index’ figure in this column shows how a particular measure relates to the relevant population. It indicates whether the figure is above average (over 100) or below the average (under 100).

The PMB Index provides a snapshot of how Canadians think and behave. For more information, please call Joanne Van der Burgt at (416) 961-3205.

Index of households with children under two who have put a deck on in the past two years: 146

Index of persons in Vancouver who go sailing 1+ times a month: 111

Per cent of people who fish who drink Canadian beer: 34

Index of people who agree that conservation is important: 102

Index of 18-24s who use suntan products: 161

25-34 year olds: 114

Per cent of suntan product users who are female: 65

Per cent of sunburn treatment users who are female: 65

PMB ’94 contains new environmental data with three PMB Environmental Segments:

Committed Environmentalists

Moderate

Non-involveds

Index of committed environmentalists who use only cloth diapers: 222

Disposable diapers only: 86

Index of committed environmentalists who shop at health food stores: 184

Non-involveds: 64

- Index of committed environmentalists who use cold water for washing: 123

Non-involveds: 73