For the record: Cossette gets nod from Provigo

Montreal-based Provigo Distribution, which includes the Provigo supermarket chain, has returned its media buying assignment to Cossette Communication-Marketing of Montreal. The agency has had the Provigo business for 17 years, but lost the media buying portion to Strategem of Montreal nearly...

Montreal-based Provigo Distribution, which includes the Provigo supermarket chain, has returned its media buying assignment to Cossette Communication-Marketing of Montreal. The agency has had the Provigo business for 17 years, but lost the media buying portion to Strategem of Montreal nearly six years ago. The total Provigo budget is about $6 million.