AGO ad for Barnes

The Art Gallery of Ontario has launched a tv spot - its first - in support of the Barnes Foundation exhibit, which will be shown at the Toronto venue this fall.Creative was handled at BCP Toronto by writer Marlene Hore, art...

The Art Gallery of Ontario has launched a tv spot – its first – in support of the Barnes Foundation exhibit, which will be shown at the Toronto venue this fall.

Creative was handled at BCP Toronto by writer Marlene Hore, art director Gerry Monsier, and producer Jo-Ann Purser.

In the spot, street artists use chalk to recreate paintings by artists featured in the Barnes exhibit of Impressionist painters on the sidewalk. The exhibit tagline, ‘Never before, never again,’ plays over the picture as rain washes the drawings away. AV