Unique Quebec databank

Montreal: Transcontinental Publications has announced the creation of a new micromarketing and data marketing division called Transdata.Paul Legare, senior manager with Transdata and a former vice-president with rival Compusearch, says Transdata will offer its services nationally by creating an original and...

Montreal: Transcontinental Publications has announced the creation of a new micromarketing and data marketing division called Transdata.

Paul Legare, senior manager with Transdata and a former vice-president with rival Compusearch, says Transdata will offer its services nationally by creating an original and exclusive databank on Quebec consumers.

An extensive preliminary research program is underway, Legare says.

Transcontinental Publications publishes a wide range of business and other publications including Les Affaires, Commerce, Decormag, Le Bel Age and Hockey News.