Labatt car-ries the message

Labatt Breweries of Canada is using the entire interior advertising space in a line of 1940s Toronto streetcars to promote its new John Labatt Classic Wheat Beer.Creative comprises posters of original paintings commissioned for the brand, together with the tagline, 'From...

Labatt Breweries of Canada is using the entire interior advertising space in a line of 1940s Toronto streetcars to promote its new John Labatt Classic Wheat Beer.

Creative comprises posters of original paintings commissioned for the brand, together with the tagline, ‘From the heart of the country, the beer of the land.’ Agency is Lowe SMS.

The promotion will run until the middle of September.