Letters: No need to snipe

A couple of weeks ago, I wrote you a smug little letter mocking the new campaign for Shopsy's.I'm writing now to offer an apology, and to say that, upon reflection, it was a damned insensitive thing to do.This business is tough...

A couple of weeks ago, I wrote you a smug little letter mocking the new campaign for Shopsy’s.

I’m writing now to offer an apology, and to say that, upon reflection, it was a damned insensitive thing to do.

This business is tough enough, without having agency people constantly sniping at one another.

Such small-minded bickering will only serve to hold us back as an industry, and not advance the development of innovative work.

To the creative team who doubtless labored hard on the campaign, and to the client who had the vision to run with an idea that is a step above the ordinary and everyday, my sincere apologies.

Clive Veroni

President

Stringer Veroni Ketchum Advertising

Toronto