MDC seeks control of Regal

Marketing and communications umbrella company mdc is hoping to expand into direct marketing with its $43.7-million takeover bid last month of Regal Greetings & Gifts.Toronto-based mdc, which already owns 8.1% of Regal stock, plans to operate the mail order catalogue company,...

Marketing and communications umbrella company mdc is hoping to expand into direct marketing with its $43.7-million takeover bid last month of Regal Greetings & Gifts.

Toronto-based mdc, which already owns 8.1% of Regal stock, plans to operate the mail order catalogue company, also of Toronto, as a stand-alone company.

Meanwhile, Regal has bought Jacaranda Tree Mail Order Company, a home products and decorating mail-order firm, which will continue to operate under that name.

Last month, mdc, which has been on a buying spree of marketing specialty firms for the last couple of years, picked up some of the assets of u.s. company Techna Type out of Chapter 11 bankruptcy protection.

mdc has made Techna Type part of Pro-Image, of York, Pa., a new company serving the u.s. specialty publishing market.

The company will be part of mdc’s existing subsidiary, Computer Composition of Canada.

The mdc group of companies includes Cormark Communications of London, Ont., and, in Toronto, Ambrose Carr Linton Kelly, LBJ Advertising, Jeffrey Elliot Communications, Strategies International, Veritas Communications and Savage Sloan Design. PS