For the record: Kellogg

- It's official.The name of the new Vancouver franchise of the National Basketball Association is the Vancouver Grizzlies.And no sooner was the name sewn into the first team sweater than Kellogg Canada began developing a special edition package of its...

– It’s official.

The name of the new Vancouver franchise of the National Basketball Association is the Vancouver Grizzlies.

And no sooner was the name sewn into the first team sweater than Kellogg Canada began developing a special edition package of its Kellogg’s Frosted Flakes breakfast cereal.

The package, which features the new moniker together with the Grizzlies’ distinctive logo of a grizzly bear clutching a basketball, will begin appearing on store shelves by the end of the month.