IBM will steer Ambra in Canada

The ambra computer is alive and well and will continue to be marketed in Canada even though ibm pc has shut down Ambra Computer in the u.s.IBM Canada is taking over management, marketing and sales of Ambra from ExperComp Services, a...

The ambra computer is alive and well and will continue to be marketed in Canada even though ibm pc has shut down Ambra Computer in the u.s.

IBM Canada is taking over management, marketing and sales of Ambra from ExperComp Services, a subsidiary established in 1992 to market and distribute the computer.

ExperComp will continue to operate as a separate services-oriented company concentrating on ibm’s Home Computing outlets and catalogue operation.

Ambra will now be available through ibm’s salesforce, 1-800 direct operation, independent dealer network, Home Computing stores and the Home Computing Catalogue.

Support and service

u.s. Ambra owners will get support and service through IBM Canada.

Ed Kilroy, director of Personal Systems Marketing, will add Ambra to his responsibilities for the other ibm pc products.

Ambra was designed as a low-cost ibm clone to be marketed to small businesses and home offices.

Large business markets

It has since expanded into large business markets and is available in a range of desktops, towers and mobiles.

Miller Myers Bruce Dalla-Costa of Toronto was hired to launch Ambra in 1992, but lost the account in the consolidation of the $20-million-plus ibm business with Ogilvy & Mather, Toronto this past May.

ibm advertising was previously with Enterprise Advertising.

The direct marketing business is with FCB Direct.