Winery eyes world scene

The new name T. G. Bright has adopted underscores the winemaker's strategy of pursuing growth by tapping into world financial markets.On Aug. 11, Bright, which is an amalgamation of three formerly independent Ontario wineries, Bright, Cartier and Inniskillin, renamed itself Vincor...

The new name T. G. Bright has adopted underscores the winemaker’s strategy of pursuing growth by tapping into world financial markets.

On Aug. 11, Bright, which is an amalgamation of three formerly independent Ontario wineries, Bright, Cartier and Inniskillin, renamed itself Vincor International.

The new name was selected after a seven-month search by well-known name consultancy ABC Namebank International, of Toronto.

KDA Marketing Communications Design created the new corporate identity, which features the name Vincor in forest green lettering with underlining and a graphic of a cluster of grapes, both in burgundy.

Bruce Walker, vice-president of marketing for Mississauga, Ont.- Vincor, says:

‘Vincor provides us with an identity that is equally compelling in both of Canada’s official languages, and reflects the unified culture that will carry us into the future.’

‘We hope the financial community in particular is taking note of our actions,’ Walker says.

abc President Naseem Javed says Vincor was chosen to reflect the company’s ‘drive to become a dominant player in the international scene.’

As a result of its recent mergers and sales growth, Vincor has become the largest winemaker in Canada and the sixth-largest in North America.

The Vincor name is to be used for corporate purposes only.