Depot links with Olympics

Home Depot Canada has signed a deal to become a partner of the Canadian Olympic Association.The sponsorship takes in the Summer Olympics in Atlanta in 1996, and includes a program that will see nationally ranked and Olympic athletes work in Home...

Home Depot Canada has signed a deal to become a partner of the Canadian Olympic Association.

The sponsorship takes in the Summer Olympics in Atlanta in 1996, and includes a program that will see nationally ranked and Olympic athletes work in Home Depot Canada stores across the country.

The athletes hired will work an average of 20 hours a week with full salary and benefits.

Similar program

Home Depot Canada’s parent, Atlanta-based Home Depot, has a similar job program with the u.s.Olympic Committee.

It has hired 16 athletes to date.

A central part of the Home Depot Canada sponsorship will be a partnership with 25 of its suppliers.

The partnership will be called The Home Depot Olympic Family.

Suppliers will not be direct sponsors, but will be part of Home Depot’s promotions leading up to the Olympics in Atlanta.

Suppliers

Among the 25 suppliers are Owens Corning Canada, Rubbermaid Canada, Black & Decker, American Standard, Noma, Stanley Canada, Poulan/Weed Eater and Woods Wire.

Stephen Bebis, president of The Home Depot Canada, says the agreement with his company’s suppliers is an extension of their retailing arrangements.

Bebis says Home Depot’s Olympic Family marketing plans are still being worked on, so he adds how much the company will spend is not yet known.

He says, though, Home Depot will incorporate Olympic themes into ‘a large part’ of the company’s advertising, marketing and public relations.