Games numbers look good

The Commonwealth Games in Victoria were a ratings success, says CBC Television.Glenn Wert, director of marketing for cbc, says he has only seen the overnight ratings so it is too soon to be certain about audience numbers.But, Wert says, from what...

The Commonwealth Games in Victoria were a ratings success, says CBC Television.

Glenn Wert, director of marketing for cbc, says he has only seen the overnight ratings so it is too soon to be certain about audience numbers.

But, Wert says, from what he’s seen, ‘the numbers look pretty good, actually.’

So far, the ratings show an average audience for the Games from 10 p.m. to midnight Eastern Standard Time of more than 900,000.

The audience high was 1.12 million viewers.

Wert says what the Games has done is provide a focus for the cbc’s next foray into international sports – the Summer Olympics in Atlanta in 1996.

Wert is not sure how great an impact the baseball strike had on Games audiences, but says there is no doubt deprived fans did tune into the cbc.

Herb Marshall, a Toronto-based contract employee for API Canada, which had the marketing contract for the games, says ad sales were as good as API Canada expected.

The next Games are in Malaysia four years hence. DC