In brief: Griffin named Discount A-O-R

Discount Car and Truck Rentals has named Griffin Bacal Volny of Toronto as agency-of-record for its $1-million account.The review short-list included incumbent BWS Advertising, Holmes Donin Alloul, and MacPhee Jesson, all of Toronto.Concord, Ont.-based Discount has 155 locations across Canada, plus...

Discount Car and Truck Rentals has named Griffin Bacal Volny of Toronto as agency-of-record for its $1-million account.

The review short-list included incumbent BWS Advertising, Holmes Donin Alloul, and MacPhee Jesson, all of Toronto.

Concord, Ont.-based Discount has 155 locations across Canada, plus operations in the u.s., Jamaica and Hungary.

It is known for its door-to-door renter pick-up and delivery service on all cars and trucks.

In the past, the company has used tv, radio and transit advertising, with local newspaper support.