In brief: Labatt, Argos sign deal

The same week the Toronto Argonauts took a 52-3 hammering from the Calgary Stampeders in a Canadian Football League home game, the club and Labatt Breweries of Canada announced a local promotion to attract new fans.John Labatt Communications owns 100% of...

The same week the Toronto Argonauts took a 52-3 hammering from the Calgary Stampeders in a Canadian Football League home game, the club and Labatt Breweries of Canada announced a local promotion to attract new fans.

John Labatt Communications owns 100% of the Toronto Argos.

Toronto-area fans who buy cases of Labatt’s Blue may find they have won tickets to Argos games or SkyBox evenings for 12.

Labatt is also co-ordinating theme nights and other promotions, including bringing Hamilton fans to SkyDome for the Tiger Cat-Argos clash Oct. 2.