In brief: Molson walks tall

Molson Breweries has released several brands in tall cans in Ontario and Quebec for a limited time promotion, August through September, with a tv and print campaign from bcp, the agency that handles Molson Dry.In Ontario, Dry, Export and Canadian are...

Molson Breweries has released several brands in tall cans in Ontario and Quebec for a limited time promotion, August through September, with a tv and print campaign from bcp, the agency that handles Molson Dry.

In Ontario, Dry, Export and Canadian are being sold in the special 710-millilitre cans, while those brands plus Laurentide, Black Ice and Black Label are available in Quebec. Regular sized cans are 355-mL.