New magazine engages soon-to-be-marrieds

Toronto-based Family Communications is launching a new magazine, The Canadian Home Planner, that will be distributed primarily to engaged couples.Available for the first time in April 1995, the magazine will be distributed through bridal registries across the country and have a...

Toronto-based Family Communications is launching a new magazine, The Canadian Home Planner, that will be distributed primarily to engaged couples.

Available for the first time in April 1995, the magazine will be distributed through bridal registries across the country and have a controlled circulation of 100,000.

It will also sell on the newsstand.

Editorial will run the gambit of home-related information, says Blair Graham, associate publisher for The Canadian Home Planner and Today’s Bride, both published by Family Communications.

Graham says the how-to focussed editorial will include information on choosing a home, buying appliances, decorating, and guides to home renovations, among other categories.

He says The Canadian Home Planner will be given out as a free gift from retail stores upon registration in bridal gifts programs, a distribution channel that will account for more than 80% of the book’s circulation.

This channel ensures that a key target audience of The Canadian Home Planner, first-time homebuyers, gets the magazine in advance of making their buying decision.

Graham says engaged couples usually register five months before their wedding.

A Today’s Bride magazine survey showed that 80% of couples change residences when they marry, and, of these people, 50% buy a home.

Graham says there will be one issue of The Home Planner in 1995, and then the magazine will be published semi-annually in the spring and fall beginning in 1996.