McCann-Erickson, Toronto has been awarded the creative assignment for Martini & Rossi by FBM Distillery.
McCann’s responsibilities are for all Martini & Rossi vermouths, as well as Martini & Rossi Asti Sparkling Wine.
Brampton, Ont.-based fbm, a wholly owned subsidiary of Bacardi, of Bermuda, has been without a creative agency for this part of its business since March.
Folded
At that time, previous agency McCaffrey & McCall folded after its u.s. parent was merged with Bates.
The $3-million account was then split up.
Media buying for Martini & Rossi and Bacardi went to Initiative Media, the media arm of MacLaren:Lintas of Toronto.
Advertising for Bacardi comes from Lintas:New York.
MacKinnon & Associates, a Toronto agency formed by former McCaffrey & McCall account supervisor Steven MacKinnon, has creative and media assignments for fbm’s Brown Forman brands.
