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Martin Parizeau has been tapped to head up O&M Loyalty Engineering, a new loyalty marketing division within Ogilvy & Mather Direct.Parizeau says relationship marketing is a key issue for clients today.'Research tells us that reducing customer defections by even 5% can...

Martin Parizeau has been tapped to head up O&M Loyalty Engineering, a new loyalty marketing division within Ogilvy & Mather Direct.

Parizeau says relationship marketing is a key issue for clients today.

‘Research tells us that reducing customer defections by even 5% can boost profit by between 25% and 85%,’ he says.