Letter to the editor

Editor's note: The communique below was prompted by a letter from Alan Aylward, president of Forevergreen Television and Film Productions, which ran in the Aug. 22 issue of Strategy. The letter outlined Aylward's view that there is a need for fundamental...

Editor’s note: The communique below was prompted by a letter from Alan Aylward, president of Forevergreen Television and Film Productions, which ran in the Aug. 22 issue of Strategy. The letter outlined Aylward’s view that there is a need for fundamental change within the advertising industry.

[The text of the letter is not available on-line because it was submitted in the form of a fictitious advertisement.]