B&D Cda. eliminates top post

Black & Decker has taken another step in its gradual formation of a North American marketing unit.On Sept. 6, B&D Canada announced a restructuring that eliminates the post of president and makes the heads of its two operating divisions, household products...

Black & Decker has taken another step in its gradual formation of a North American marketing unit.

On Sept. 6, B&D Canada announced a restructuring that eliminates the post of president and makes the heads of its two operating divisions, household products and power tools, responsible to their u.s. counterparts.

The restructuring is concurrent with the departure of company President Dennis Nykoliation, who has left b&d to become president and chief executive officer of Cambridge Towell of Cambridge, Ont.

Under the new system, Stephen Kennedy, previously vice-president of sales and marketing on power tools, is promoted to divisional vice-president and general manager.

Owen McManamon, formerly director of sales on the household products business, becomes vice-president and general manager of that division.

In their new roles, Kennedy and McManamon will be responsible for sales and marketing in their respective divisions.

They will also oversee the general operations of B&D Canada.

A spokesperson for b&d describes the new operating structure as ‘direct connect,’ explaining Kennedy and McManamon will work directly with the divisional heads in the u.s. to develop and implement the Canadian marketing plans.

Over the past year or so, b&d has shifted the bulk of its power tool division’s research and development and marketing and advertising to the u.s., although it is understood to have maintained those functions in Canada for its household products division.

b&d’s Canadian ad agency on household products is BBDO Canada.