Letter: My point exactly

My point exactlyAt the risk of overstaying the welcome you extended my earlier opinion piece, I just couldn't let this one pass.The 'ksr' (Kuleba Skylift & Roboshop) attempt at levity ('Not another superficial beer ad with a clever slogan') in the...

My point exactly

At the risk of overstaying the welcome you extended my earlier opinion piece, I just couldn’t let this one pass.

The ‘ksr’ (Kuleba Skylift & Roboshop) attempt at levity (‘Not another superficial beer ad with a clever slogan’) in the Sept. 5 issue – as in, let’s lighten up, we ain’t heavy, we’re creative, we don’t deal in reality – is a raving testimonial and eloquent illustration of the salient points in my earlier letter about getting on with change.

The ‘ksr’ folks validate the gist of my opinions.

In devising a truly banal effort to be, (a) funny, (b) satirical (c) witty (d) biting (e) none of the above, they have clearly disclosed their fundamental inability to recognize, understand, grasp or respond to change.

Fortunately, the majority of creative agencies rise above such feeble, inept, droll, unimaginative and despondent pieces of clap-trap.

To celebrate their acumen, I propose a quote (in a tone that ksr might grasp) from past American president lbj who – when employing patience and reason to deal with a Congressional adversary he needed as an ally – told his reluctant assistant:

‘I’d rather have him inside my tent, pissing out, than outside my tent, pissing in.’ I can guess where ksr sees consumers in its tent scenario.

Thank you ksr for clearly articulating just how monumental the chasm is between what you want, and what the consumer increasingly demands.

Perhaps, when you’re finished with the cannister, you could pass the ether?

Alan Aylward

President

Forevergreen Television

& Film Productions

Toronto