NADbank to release expanded survey

The NADbank '94 survey results will be released Sept. 26.For this year's survey, new categories have been added to the study and existing categories have been expanded.NADbank's results, in English and French, have information on Canadian daily newspaper readership, media habits,...

The NADbank ’94 survey results will be released Sept. 26.

For this year’s survey, new categories have been added to the study and existing categories have been expanded.

NADbank’s results, in English and French, have information on Canadian daily newspaper readership, media habits, consumer behavior, lifestyle segmentation, retail store data, and more.

Canada’s 43 dailies pay more than $1 million for each NADbank study.

The study interviews more than 24,000 adults across 32 markets.

New markets this year are Kelowna, b.c. and Lethbridge, Alta.

Also new is an expanded retail category with information such as retail stores shopped at by name; shopping malls and districts shopped at by name, and a more extensive list of retail purchases made and household product ownership.

The two new categories added to NADbank ’94 are classified readership and intent to purchase up to 16 household items.

NADbank ’94 is free to advertisers and their agencies through local newspapers or the Newspaper Marketing Bureau in Toronto.