Richards opens T.O. Shop

The Richards Group, a mid-sized Dallas agency with a strong reputation for creativity, has opened a Toronto office.An agency spokesperson says the office, which has a staff of one, was opened to service the Canadian business of client, The Home Depot.The...

The Richards Group, a mid-sized Dallas agency with a strong reputation for creativity, has opened a Toronto office.

An agency spokesperson says the office, which has a staff of one, was opened to service the Canadian business of client, The Home Depot.

The Richards Group handles the broadcast portion of Home Depot’s creative account. The retailer manages its print advertising in-house.

Western International Media handles Canadian media buying.

In June, Atlanta-based Home Depot, increased its ownership of the 10-store Aikenheads Home Improvement Warehouse chain to 75%, and changed the name to The Home Depot Canada.

The balance of the chain is owned by Molson Companies.

According to the spokesperson, Richards is interested in expanding the Toronto office – the first branch office the agency has opened – but, for now, will focus on servicing Home Depot.

The Richards Group also counts at least one other current and one future Canadian advertiser among its clients.

This summer, the agency acquired a portion of Taco Bell’s business when the restaurant chain pulled its North American account from Foote Cone & Belding and split it between Bozel Palmer Bonner and The Richards Group.

In the u.s., Bozell picked up the core of the account, including media, while The Richards Group won radio advertising, special projects and teen projects.

It not known whether The Richards Group, which did not have a Canadian office at the time of the review, will acquire any of Taco Bell’s Canadian business.

Next year, Computer City, a warehouse-style retailer of computer products and office furniture, will open its first Canadian outlets.

The Richards Group handles u.s. advertising for the Fort Worth, Tex.-based company, which has 53 outlets and is owned by Tandy.

It is not known whether The Richards Group will handle Computer City’s Canadian advertising.

Other Richards Group accounts include Continental Airlines and Motel 6. PA