Account wins: Best Foods

Best Foods consolidates with BBDOBest Foods, a division of CPC International, has consolidated all North American advertising for its grocery brands with bbdo.The brands involved include Skippy peanut butter, Hellman's and Best Foods mayonnaise, Dijonnaise and several other dressing products, which...

Best Foods consolidates

with BBDO

Best Foods, a division of CPC International, has consolidated all North American advertising for its grocery brands with bbdo.

The brands involved include Skippy peanut butter, Hellman’s and Best Foods mayonnaise, Dijonnaise and several other dressing products, which had already been handled by BBDO, New York, as well as Mazola Oil and No-Stick cooking spray, Karo Syrup and Mueller’s pasta.

These brands have been inactive in Canada for the past 18 months, but will now be handled by bbdo in Toronto.

The assignment does not include Best’s specialty food products.

Knorr soups and sauces are handled by Harrod & Mirlin, while Bovril brand is with the Cundari Group.