Account wins: Showcase

Media buying for Showcase Television, one of the six new cable channels licensed by the Canadian Radio-television and Telecommunications Commission this past June, will be handled by Media Buying Services of Toronto.In August, Showcase awarded its creative assignment to Bensimon/Byrne of...

Media buying for Showcase Television, one of the six new cable channels licensed by the Canadian Radio-television and Telecommunications Commission this past June, will be handled by Media Buying Services of Toronto.

In August, Showcase awarded its creative assignment to Bensimon/Byrne of Toronto.

Showcase is scheduled to go on air January 1995 with all-fiction programming.