Apotex backs Metro T.O. theatre

Canada's largest domestically owned pharmaceutical company, Apotex, has donated $1 million to the North York Performing Arts Centre in Metropolitan Toronto.The 1,800-seat, publicly funded centre will now be known as the Apotex Theatre.Elie Betito, director of public affairs for Apotex, says...

Canada’s largest domestically owned pharmaceutical company, Apotex, has donated $1 million to the North York Performing Arts Centre in Metropolitan Toronto.

The 1,800-seat, publicly funded centre will now be known as the Apotex Theatre.

Elie Betito, director of public affairs for Apotex, says the company donated the money to the theatre as a way to celebrate the company’s 20th anniversary in North York, a Toronto suburb.

Betito says the Apotex donation will not figure in any company marketing, since ’99.9%’ of its products are prescription drugs and cannot be promoted.

He says, though, the $1 million will enhance Apotex’s image in North York as a good corporate citizen.

He says Apotex’s headquarters are in North York, and company president and founder, Barry Sherman, lives there.

Apotex is privately held.

The dedication ceremony renaming the centre was held Sept. 18.

Playing at the Apotex Theatre is the musical Showboat. DC