Delta debuts Business Zone

Delta Hotels and Resorts is now offering business travellers just about everything they could find in an office except the gossip.Last week, Delta launched its Business Zone campaign at about 15 of its 21 Canadian hotels.For $15 dollars per room, per...

Delta Hotels and Resorts is now offering business travellers just about everything they could find in an office except the gossip.

Last week, Delta launched its Business Zone campaign at about 15 of its 21 Canadian hotels.

For $15 dollars per room, per night, businesspeople will get a room equipped with a cordless speaker phone, fax machine/photocopier, surge-protected power bar, halogen desk lamp, desk organizer (with paper clips, pens, and Post-It notes), laser quality printer, and, if requested, a computer.

‘Through research, we established the key elements that would be most valuable to business travellers in rooms, and created the product for them,’ says Dana Seponis, director of marketing at Delta.

‘The sole purpose is to provide the businessperson with an office away from the office,’ Seponis says.

She says Delta recognized it had to start catering to business travellers when the competition began offering incentives such as frequency plans, and coffee and newspaper services.

The Business Zone is an attempt to do them one better.

‘Nobody else is offering a package to this extent,’ Seponis says.

Advertising for the Business Zone was kicked off last Thursday with a two-thirds page, full-color advertisement in The Globe and Mail.

Delta will also advertise in Laissez-Faire and Maclean’s magazine.

There will be on-site, and in-room ‘pillow piece’ advertising materials and some direct mailing to those on targetted database lists of frequent travellers.

Delta is working with Echo Advertising on this campaign. AB