For the Record: Media: Welcome Pack

Immigrants to Canada will be offered a chance to try 17 food and household items in this year's Canada Welcome Pack program.In 1994, 18,000 Canada Welcome Packs, each worth about $35, will be distributed to new immigrants through Food City, Price...

Immigrants to Canada will be offered a chance to try 17 food and household items in this year’s Canada Welcome Pack program.

In 1994, 18,000 Canada Welcome Packs, each worth about $35, will be distributed to new immigrants through Food City, Price Chopper and some iga stores in southern Ontario. A further 6,000 Canada Welcome Packs will be given away in each of Quebec and b.c.

The founder of the program, Knut Brundtland, says research shows over the last three years repurchase rates for the products used in the program average 72%.

Among the items in the Canada Welcome Packs are Ivory soap, Sunlight detergent, Red Rose tea, Cloverleaf salmon, Certs mints and Javex bleach.

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