Van den Bergh will not launch spray margarine in Canada

Spray margarine being introduced in the u.s. this fall by Unilever's Van den Bergh Foods as part of the I Can't Believe It's Not Butter line will not be marketed in Canada in the near future, according to McCann-Erickson, Toronto.The low-cholesterol...

Spray margarine being introduced in the u.s. this fall by Unilever’s Van den Bergh Foods as part of the I Can’t Believe It’s Not Butter line will not be marketed in Canada in the near future, according to McCann-Erickson, Toronto.

The low-cholesterol pump product, which can be used in frying or baking, as well as a topping for such things as toast and popcorn, was developed in response to recent negative coverage of high-fat toppings. AB