Canadians target Brazil

A u.s. direct marketing company that sees great potential in the South American market will be inviting Canadian businesses to contribute to its new home shopping network in Brazil.Interdate Systems and Technologies of Tarpon Springs, Fla. will be sending introductory letters...

A u.s. direct marketing company that sees great potential in the South American market will be inviting Canadian businesses to contribute to its new home shopping network in Brazil.

Interdate Systems and Technologies of Tarpon Springs, Fla. will be sending introductory letters to Canadian companies profiling Interdate and giving other pertinent information, as well as asking them if they would be willing to become involved.

Interdate recently reached an agreement with a Brazilian communications group involving it in a daily eight-hour, primetime schedule of advertising on the country’s National Life Network.

‘The Brazilians have made import restrictions somewhat more liberalized than they have been in the past,’ says Cliff Popp, of Lipphardt Public Relations, the Tampa, Fla.-based firm organizing the Canadian letter campaign.

‘Primarily, what the company needs to do is make sure they have enough product, and make available whichever format they chose to advertise with on the network,’ Popp says.

Advertisers may choose from a shop-at-home show, 30- and 60-second commercial spots, and half-hour and full-hour infomercials.

Interdate has no plans to turn its attention northward.

‘Right now, the push is primarily into Brazil, and, from there, other parts of South America,’ Popp says.

Brazil has 35 million tv sets, ranking it behind only China, the u.s. and Japan.